In Their Own Words
In Their Own Words- 'ITOW' is a vignette series for ESPN International to showcase professional athletes in American sports from other countries around the world. The concept for the look stems from the idea that the series brand is built by the richness of variety of thoughts and emotions that drive these athletes to greatness. This is a test of the toolbox I created to brand the series as I envision it being used. Mathias Kiwanuka was featured in the past and as a huge fan I choose him to illustrate this example of the new look using some old footage I had. This has never aired, but the vignettes are now in production, and will be more in depth interviews with the pieces ranging from 1-2 minutes. Credit to James Calazo for opening music
